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Making fashion a sustainable business through circularity

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It has been a challenging yet rewarding ride.

In five years, we moved three times. While moving is always bittersweet, as it is running a sustainable fashion business, our obstacles prompt us to explore new opportunities. As we navigate through tangible and intangible spaces, we form new relationships and rekindle old ones. Our OG swappers grow alongside us as they enter new stages of their lives, and we meet new faces every day. We hold this spirit very close to our hearts.

Working on this report felt like a good way to account for these past five years and prepare for more to come. From having deep conversations with our swappers and receiving feedback through the survey, we slowly began to understand the value that The Fashion Pulpit creates. Nowadays, we are conditioned to focus on how big, significant, and newsworthy an impact is. But you remind us that there is no impact too small. It all started when we looked at our wardrobe.

When growth and scale become indulgent dreams to chase, this report is our anchor to focus on our purpose. As for you, this report catalyses many more conversations on how we can make fashion better. Let this not be an indicator of how far or big we can be, but an invitation to everyone to stay curious and never get tired of exploring possibilities to make the most of what we have. For us, it all started with wanting to create a positive impact for the greater good of everyone.

Let us continue to make fashion a force for good.

Read through Measuring Our Impact - The Fashion Pulpit's report for more information. 

Posted 17 Aug 2023

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1 Comment

Stefan Öijeberg
Stefan Öijeberg

a year ago

I think after work for the swedish brand H&M with sustainability and how we can fetch and measure and also how we measure it it also as you say start with your wardrobe and also how can we get people to use their cloths longer time and also I see a need for goverments to regulate more so garment quality goes up otherwise all talk about circulary will just be buzzwords

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