Kantima Lerlertyuttitham

AIS is dedicated to driving economic growth by implementing an inclusive cross-sector integration model known as the “ecosystem economy.” As a prominent technology company in the Thai telecommunications industry, we have identified three main sustainable targets: driving digital economy, promoting digital inclusion, and acting on climate. The AIS Academy, with its mission to drive digital society, is an integral part of achieving these targets. The programme is designed to cater to the needs of all learners, from educational personnel to students and the public. One of the key objectives of AIS Academy is to upskill and reskill our employees through the LearnDi Platform, an online learning platform with the mission to drive digital society and provide opportunities for Thai people to improve their skills and knowledge. As of 2022, AIS Academy has 185,948 participants and approximately 267,430 programme beneficiaries. Reducing educational inequality through skills developmentOur LearnDi Platform offers over 20,000 learning courses designed to reskill and upskill employees in line with technological and business trends. Upon completion of a course, users receive a digital badge as a credential from Credly. LearnDi provides access to digital learning resources and opportunities for career development:Promoting digital literacy and cybersecurity.The Aunjai Cyber Online Course initiative aims to build cyber immunity for Thai citizens by increasing digital literacy. As of 2022, more than 250,000 Thai citizens have registered for the course and about 50,000 have been certified. This course has provided learners with cybersecurity awareness, including fundamental and advanced professional skills in online security and communication, a concerted effort in line with the stewardship purpose of fostering a digitally aware and secure society.Enhancing teaching proficiency.The Educators Thailand project links AIS Academy with the Ministry of Education and leading educators to assist Thai educators in developing courses to enhance skills in designing teaching materials suitable for modern digital education. This programme is open to over 1,000 key personnel from both the public and private sectors. Given that educators are key in shaping the future workforce, this project aligns with our stewardship mission by investing in the development of educators who, in turn, guide and empower younger generations. The mission of the Educators Thailand is to cultivate and enhance the Thai teachers’ teaching technique with the framework of EdTech, while fostering creativity in the creation of educational materials.Empowering tutors and mitigating educational disparities. The Tutors Thailand initiative is a collaboration between AIS and the Ministry of Social Development and Human Security to develop the skills of a new generation of tutors. The initiative empowers them to use digital platforms to design teaching and learning and producing online materials. It has also facilitated access to high-quality learning materials for students in remote areas. By bridging educational gaps and enhancing educational accessibility, we actively contribute to the stewardship objective of cultivating equitable educational opportunities and inclusivity. Preparing youth for professional proficiency. The Jump Bootcamp Thailand aims to encourage entrepreneurs to acquire the skills to develop innovations. In 2022, AIS, together with the Stanford Thailand Research Consortium, created a curriculum that allowed 252 participants from other organisations to share ideas and experiences with AIS staff. By facilitating the exchange of ideas and nurturing innovation, we are fostering an environment of continual improvement and adaptability to technological advancements, perfectly in sync with our stewardship mission of driving a digital society.Jump Bootcamp – the experience-based learning in innovation and technology entrepreneurship by AIS, together with the Stanford Thailand Research ConsortiumFostering innovation. Aunjai Asa Career Development, in partnership with the Ministry of Social Development and Human Security and online shopping platform Shopee, offers vocational courses to prepare youths for skilled professions and online product sales. By equipping them with the requisite skills for meaningful careers and supplementary income, we actively contribute to the stewardship goal of enhancing economic opportunities and improving the livelihoods of Thai youth. These initiatives resonate with our unwavering commitment to nurturing a digital society and fortifying the well-being and development of the Thai community.Fostering digital transformation in AIS and beyondWe have also modernised our traditional library with the ReadDi application, allowing employees to reserve physical books and download e-books. In addition, we have developed the ROBOT Assistant for Library that assists users in universities in northern Thailand. The robot provides information on library services, makes announcements, and navigates users to service areas. These innovations serve as a testament to AIS's distinction in the realms of education and library services, substantially augmenting accessibility and operational efficiency. In collaboration with leading partners, AIS has launched "LearnDi" to upgrade the Thai "EdTech" sector, creating transformation to develop human resources for Thai society. The innovative nature of our LearnDi platform, ReadDi application, and ROBOT Assistant for Library have significantly contributed to the success of the projects. These efforts have led to improved digital literacy rates, teaching proficiency, and innovation. In particular, our focus on innovation has resulted in a diverse course catalogue, remote learning access, and strategic collaborations with external partners to foster skill development and support entrepreneurship endeavours. The indelible impact of AIS Academy on the sustainable evolution of the organisation's business operations is palpable in its concerted efforts to cultivate the skills and knowledge base of its workforce, instigate responsible cyber citizenship, and enhance the socio-economic fabric of millions of people. The sheer magnitude of this endeavour, encompassing a vast learner demographic and a diverse spectrum of educational programmes, is emblematic of our resolute commitment to propelling societal and environmental well-being through digital transformation.

ChallengeThailand stands at a demographic crossroads. By 2040, nearly one in three citizens will be over 60. At the same time, more than 2 million people live with disabilities, many facing persistent barriers to education, healthcare and employment. Ageing populations and accessibility gaps create pressure on families, welfare systems and the wider economy. Without systemic innovation, these groups risk being excluded from Thailand’s digital future. Telecom services, smartphones and 5G networks have transformed how Thais connect and work, yet vulnerable groups are often left behind. Existing welfare programmes, while valuable, cannot fully close the gap. The question is urgent: how can technology be harnessed not only for convenience, but for inclusion—ensuring independence, opportunity and dignity for those who need it most? SolutionAdvanced Info Service (AIS), Thailand’s largest telecommunications provider, decided to answer that question head on. In 2024, it launched the JUMPTHAILAND Hackathon: Sustainable Future of Inclusive Communities, designed to mobilise talent and technology to confront inequality at scale. The format is deceptively simple: gather students, entrepreneurs, universities and community groups and invite them to design innovations that improve life for seniors and people with disabilities. AIS contributes what only a national telecom can—advanced 5G infrastructure, mentorship from engineers and business experts, and guidance on turning prototypes into viable products. But unlike a typical hackathon, this is not a one-off contest. Winning teams receive support packages, including SIM cards and year-long subscriptions, to ensure their solutions can move quickly from idea to real-world use. With partnerships that span ministries, universities and social organisations, the best solutions are channelled into welfare programmes and community initiatives, giving them a path to scale. Between February and October 2024, more than 3,300 participants from 31 universities formed 114 teams. ImpactThe scale of participation has been remarkable. Their ideas reached an audience of 175,000 people through digital and physical platforms, and over 2,800 attended the final pitching events. Behind the numbers are stories of breakthrough innovation. Teams developed practical tools ranging from AI mobility aids for seniors to autism communication platforms and health monitoring apps that improve daily life and reduce hospital visits. AIS staff played a crucial role as mentors, guiding teams through technical hurdles and shaping business models to help good ideas survive beyond the pitch stage. The results extend well beyond the prototypes. The hackathon is inspiring a generation of young innovators to see technology as a tool for social change, not just commercial success. It is also building a talent pipeline for AIS itself, ensuring that its future workforce is skilled, motivated and aligned with inclusive values. For AIS, the business case is clear. The initiative supports its goal of generating seven per cent of revenue from new digital services by 2027. By integrating winning solutions into its platforms, AIS not only drives higher customer engagement but strengthens its position as a leader in inclusive digital transformation. Future outlookThe next step is scaling impact. In 2025, AIS will pilot assistive technologies with 1,000 seniors and persons with disabilities in partnership with the Ministry of Social Development and Human Security. By 2027, the aim is to reach 50,000 beneficiaries nationwide, including families and caregivers. The hackathon model itself will expand, addressing new challenges such as healthcare access and digital education. With each cycle, AIS is proving that large-scale innovation can be rooted in inclusion, creating not just a stronger business but a more resilient and equitable society.

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Kantima Lerlertyuttitham

Leveraging edtech for inclusion and digital literacy

Mobilising innovation for inclusive communities