Articles Sustainability

Charging ahead with Asia’s first mobile EV concierge

Malaysia, Philippines, Singapore

P.UP is transforming EV and energy ecosystems with Green Power-as-a-Service (GpaaS), saving 78,000 driver hours, over USD $400M annually for stakeholders, and cutting emissions across Asia.

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Keemin Chin

Co-founder & CEO @ P.UP

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Posted 06/10/2025

Challenge

Across Asia, enthusiasm for electric vehicles is growing, but so are the barriers and costs for setting up the ecosystems to support this growth. Drivers often hesitate to make the switch because conventional charging infrastructures are inconvenient and require active lifestyle changes. For ride-hailing drivers and logistics fleets, hours lost waiting at charging points translate into lost earnings and productivity. Battery health remains another stumbling block—without transparent checks, owners struggle to understand the long-term value of their EVs, and buyers often discount used vehicles for fear of hidden degradation. If these bottlenecks aren’t solved, the region’s EV transition risks slowing just when momentum is needed most.

Solution

P.UP was founded to flip this problem on its head. As the world’s first mobile GpaaS and Portable Energy Solutions Platform, it brings charging, care, and peace of mind directly to where drivers are—whether at home, at work, or stranded roadside. Through its app, EV owners can schedule power to be delivered on-demand, eliminating the detours and downtime that plague conventional charging. The model extends far beyond power delivery: grooming, battery health checks, and reliable roadside rescue (mobile chargers or “Puppies”, as customers call them) form part of a seamless experience designed to remove the headaches of electrification.

The service is trusted by global automakers such as Mercedes-Benz, BMW, Hyundai, Toyota, Volkswagen, Kia, BYD, and more. Its scale is growing quickly across Singapore, Malaysia, and the Philippines, including partnerships with Grab to help thousands of driver-partners transition to EVs. By positioning itself as both a service provider and ecosystem connector, P.UP is building what it calls the “Everything EV Platform”: a one-stop digital hub where charging, maintenance, data, and even pre-owned vehicle sales converge.

In just three years, P.UP has reshaped the EV experience for more than 1,500 users across the region.

Impact

P.UP's mobile concierge has delivered over 50,000 charges and more than 1,000 megawatt-hours of electricity, avoiding nearly 38,000 kilograms of CO₂ emissions annually. By saving users an estimated 78,000 hours each year—time that would otherwise be spent waiting at charging stations—the service has created measurable economic value alongside environmental benefits.

The company’s social footprint is equally significant. P.UP has trained and employed eight people from underserved communities, including persons with disabilities and individuals with incarceration experience. This has translated into around SGD$123,000 in annual salaries and improved livelihoods for at least 16 families. Commercially, the business is proving robust: over the past three years, P.UP has generated SGD$1 million in charging revenues, SGD$13,000 from roadside rescues, and SGD$1.7 million from franchising, establishing a strong base for growth with a CAGR of over 40%.

Future outlook

P.UP is transforming Asia’s EV ecosystem by delivering clean, mobile energy that bridges the gaps left by fixed charging infrastructure. Our Green Power-as-a-Service model provides drivers, fleets, and automakers with reliable, flexible, and cost-efficient charging—reducing grid strain, displacing diesel use, and accelerating the shift to electric mobility.

Looking ahead, P.UP will scale across Asia as the enabling platform for EV adoption. By connecting energy providers, OEMs, fleet operators, insurers, and consumers, P.UP is building an integrated ecosystem that unlocks carbon credit value, drives inclusive growth, and powers a sustainable, electrified future.

P.UP is Asia’s leading mobile EV charging and clean energy platform. Our Green Power-as-a-Service model bridges the gaps left by fixed infrastructure, delivering reliable, flexible, and cost-efficient energy for drivers, fleets, and automakers. Headquartered in Singapore, P.UP is scaling across Asia to accelerate EV adoption and power a sustainable, electrified future.

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