Loi Tuan Ee
CEO @ Farm Fresh BerhadLoi Tuan Ee is one of the co-founders of our Group. He attended Sekolah Menengah Jenis Kebangsaan Ayer Tawar, Sitiawan, Perak for his secondary education until 1980. He commenced his career with Ayer Hitam Oil Mill Sdn. Bhd. as a supervisor in 1982. He subsequently joined Kartika Machinery Sdn. Bhd. in 1984 as a sales representative and was involved in the sales and marketing of industrial products. He left Kartika Machinery Sdn. Bhd. to establish Ready Chemical (M) Sdn. Bhd. and Multiview Enterprise Sdn. Bhd. in 1984, companies which were principally involved in the sale of household care products and the sale of packaging materials respectively. In 1991, he joined Century Bond Berhad as a director before being redesignated as Deputy Managing Director in 2002 where he was responsible for, amongst others, developing and managing strategic plans for the group. In 2005, he left Century Bond Berhad to venture into the farming business through the establishment of Rainforest Capital where he was the Managing Director. In 2010, he co-founded The Holstein Milk Company Sdn. Bhd. and was instrumental in expanding our Group’s operations in the dairy business since. As our Group Managing Director, he is primarily responsible for the business development and direction, strategic corporate planning and the overall operations and management of our Group. Under Loi Tuan Ee’s leadership, our Group was awarded “Best Dairy Farm” by Asia Livestock in 2015 and in 2020, our Group received the ASEAN Inclusive Business Award. In his personal capacity, his notable achievements include being selected as an “Endeavour Entrepreneur” at the 65th Endeavour International Selection Panel in Bali in July 2016 as well as being nominated for Ernst & Young’s Malaysia Entrepreneur of the Year in 2016. He was appointed as a permanent executive committee member of the National Food Security Council on 17 June 2020. He was also appointed as a committee member of the Program Review Committee of Universiti Putra Malaysia’s faculty of educational studies on 22 July 2021. He currently holds directorships in other private limited companies.