Andaruni Trina

Sustainable Beauty Habits can be beneficial for our financial & mental health as well. The fast-paced beauty industry is not always harmful to the earth. If we are a beauty enthusiast or just a mediocre person who loves to do makeup or take care of our skin’s health, we can still do our skincare & makeup routine while taking care of the earth as well. Quoting from the Waste4Change’s web page, “Based on data from Badan Pusat Statistik and Asosiasi Industri Plastik Indonesia (INAPLAS), plastic waste in Indonesia reaches 64 million tons per year, and as much as 3.2 million ends up in the sea. In 2019, Indonesia was the second country contributing the most plastic waste, namely 3.21 million metric tons per year, as reported by the Kementerian Kelautan dan Perikanan. Plastic skincare container waste is also included in this figure. Waste4Change Campaign Team, Silviana Chandra, said that currently used plastic waste from the beauty industry has reached 6.8 million tons and 70 percent of it is not processed properly.” Photo by Naja Bertolt Jensen on Unsplash To overcome this, we can not just rely on recycling. We need awareness among people who use skincare & makeup products to be able to implement constant conscious beauty habits so we can refuse and reduce beauty waste. Here are some examples of conscious beauty habits that we can easily do! Whether for Indonesians or anyone around the world. Conscious Purchase Buy local! By choosing local products, we can minimize our carbon footprint, and yet local products are usually more affordable because it did not need a lot of transportation costs. But before buying a beauty product, take time to rethink, do we still have a similar product that hasn't run out yet? If not, is there any product in the store that doesn’t contain microplastic inside the ingredients? If available, choose a product that can be refilled or maybe something that could be used as a multifunction (hybrid) product. We can freely choose a product that is kind to our skin (and our pocket!) and of course the earth. Conscious UsageUse our beauty products daily! Never let them just sit in our beauty corner and use them until their last drop or hit the pan so it will not become wasteful. Frequently check our beauty products and curate each of them based on its expiration date or period after opening (PAO) time and use the one with the earliest shelf life first. Using a tracker like this one (shout out to Ankayama who created this template) will be helpful too. When we have new beauty products, do not try all the new products at the same time to avoid confusion when our skin is suddenly irritated because of one of the products. Conscious Tools On a daily basis, we need tools to support our beauty routine. Instead of using disposables. we can definitely choose alternative tools that are more sustainable such as reusable cotton pads & reusable facecloths to replace the single-use cotton pads to remove makeup or apply toner and single-use tissue to wipe our face after washing our face. Apart from being more economical (and of course environmentally friendly), reusables that are made with natural fabric are also softer so they are safe and more comfortable for sensitive skin, yet we can compost them when the product lifespan has ended. Actually, we don't need to buy reusable cotton pads or reusable facecloths at the store. Make them ourselves! Use the unused clothes that we have at home.We can also invest in high-quality makeup tools. Instead of purchasing a brush set that seems more affordable, we can buy a few single brushes that we know will be used every day and are more durable. Conscious DisposalWhen we have beauty products that are not suitable for us, we should immediately pass them on to others by donating or selling them again. We can also try to utilize them in other ways. For example, we can try to paint with colors from an eyeshadow palette or lipstick that has expired, the finished art can be displayed and will not end up in a landfill or pollute the environment. Another example is we can try to use a product that irritates our skin’s face into our body before we get rid of it. Last but not least, deliver our beauty packaging to be recycled. We can go to a trusted waste management if we are in Indonesia or to a recycling center in another country. If we are here because we are on our journey towards sustainable living, please beware of greenwashing too. Quoting from Green Network’s web page “Greenwashing is a marketing or communication strategy to make something appear more sustainable than it actually is. The “green” part of “greenwashing” is primarily about the environment. However, sustainability isn’t just about the environment; it has other aspects, such as social and economic.” What we can do about this is always double-check the product in detail before purchasing whether the product meets our standard of sustainability beauty or not. True sustainability does utilize what we already have to the fullest. Above are just a few simple examples, we can definitely add other environmentally friendly habits ourselves using the 5R principles: Rethink, Refuse, Reduce, Reuse, Recycle (and + Rot). This way, we can enjoy our self-care with a peaceful heart & mind because we aren't hurting our beloved skin & earth.LiteratureDefitri, M. (2022, August 11). Pentingnya Daur Ulang Plastik Bekas Skincare [Web page]. Accessed from https://waste4change.com/blog/pentingnya-daur-ulang-plastik-bekas-skincare/Kusuma, N. (2023, June 29). Introducing Greenwashing and How to Spot It [Web page]. Accessed from https://greennetwork.asia/featured/introducing-greenwashing-and-how-to-spot-it/

As an eco-friendly yet beauty enthusiast, it's overwhelming to see a spike in the growth of the beauty industry nowadays. In this affiliate era, It is an unfortunate thing to watch many beauty influencers carelessly persuade their audience to try those newly launched beauty products (then ask the audience to buy them with their affiliate link) while knowing they still have a huge bunch of beauty products that I wonder if they use them wisely or not. Who can relate to this? Put your hands up! 🙌🏼 As an eco-friendly enthusiast, I was exposed to the concept of consciousness and minimalist living that slowly but surely shifted my perspective to a “less is more” way of life.As a beauty enthusiast, I applied the concept to my beauty regimen that I called conscious beauty habits (link to my 1st article). Until I found that there was this beauty trend called skinimalism that first boomed in 2021 and is predicted to trend again in 2024. I realized it might be a way out of my dilemma.So, as an eco-beauty enthusiast, I am keen to re-introducing this skinimalism to the public. By spreading how beneficial skinimalism is, hopefully, netizens can be more conscious & smart to consume links shared by their favorite influencers. If you can relate to me, you can freely share this article with your circle to gain awareness of skinimalism to a wider range of audience. And Why “re-introduce?” I believe some of us are already doing it but don't realize it, because however skinimalism (or skin minimalism experts say) is just a name, a term, which in practice, people may have been doing this for years before it became a trend. What is skinimalism? Quoting dr. Dia Febrina, Sp.KK from the Antara web page “This skin minimalism concept is a simple skincare that focuses on what the skin really needs," and another definition quoted from the Simple Skincare web page “skinimalism is a skincare trend that encourages individuals to embrace and appreciate their unique skin qualities, flaws, and all. It seeks to simplify your skincare and makeup routine, focusing on the principle that ‘less is more’. The ultimate goal is to achieve healthy, radiant skin.” In conclusion, skinimalism is a skin needs-driven beauty trend. By using fewer but higher quality products we can simplify our beauty rituals to achieve healthy skin efficiently and accept, be grateful & embrace our natural beauty. Why is it related to sustainable beauty? Even though sustainability is not only about using less consciously, it is also about the resources (raw materials & workers) and the waste, skinimalism is still the nearest beauty trend that could be applied to sustainable eco-warriors like us. And skinimalism teaches us to know ourselves and our needs so that we only use what suits our needs. Not only does it aim to cut down on consumerism of beauty products by using only what we need, but also using too many products increases the chance of the skin becoming irritated due to exposure to too many products which is indeed a sustainable way to keep our skin healthy in my opinion. How to start if I want to join this skinimalism trend? Reflect, get to know yourself, know your skin's needs, and know what you like and what is comfortable for you. This way you can freely choose what product will suit you the most.Learn about basic skincare steps & best ingredients for your skin concerns to simplify your skincare routine to only the basic steps (cleansing, moisturizing & protecting) and additional step(s) for targeted skin concerns.Explore minimalist makeup style: clean girl makeup, no makeup makeup look, natural makeup, you name it. It kind of goes back to the 1st point again, reflect, and get to know yourself, but this time to know your facial features better. This way you can highlight & enhance your natural beauty with fewer makeup products.Choose multi-function or hybrid products if needed. This can save you a lot of time too. Not only beauty products but also beauty tools such as reusable cotton pads that can be used to remove makeup or cleanse and wipe your face.As much as possible choose responsible or sustainable beauty brands. The best example I could share is Sensatia Botanicals from Indonesia. They produce their minimalist products hygienically with high-quality raw materials that are chosen carefully & sustainably. They care not only about the products but also about the humans behind them. Most of their employees are local residents and they dedicate 20% of their income to empowering local communities. They also accept empty bottles returned by customers for recycling.Declutter your beauty things. Start by using every beauty product you have daily. Try each product and also try to combine them. If somehow you find that you don't like one of the products, try to use it in another way until you’re really sure whether you like it or not. The goal of this declutter is to leave only what you can use every day. Reflecting on the journey through this topic of skinimalism as a (sustainable) 2024 beauty trend, we find that after all the practice of skinimalism will depend on each individual whether it will be truly sustainable or not. But I believe there's no harm in trying this beauty trend. To me personally, as an acne survivor, this trend has actually made my skin heal, and as a mom, this trend helps me save time doing my beauty routine. What do you think about this beauty trend that is widely acclaimed as sustainable? Are you interested to try it? Share your thoughts with us by commenting below! LiteratureSalma, V S. (2023, November 22). Manfaat Skin Minimalism, Efektif dan Kurangi Limbah [Web page]. Accessed from https://www.antaranews.com/berita/3836010/manfaat-skin-minimalism-efektif-dan-kurangi-limbah Dhoker, N. (2023, October 13). What Is Skinimalism? Here’s Everything You Need To Know About This Skincare Trend [Web page]. Accessed from https://www.simpleskincare.in/blogs/tips/what-is-skinimalism

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Andaruni Trina

Practicing Sustainable Beauty Habits is Easy

Skinimalism Towards Sustainable Beauty Trend 2024